創業（廣告公司） 創業（廣告公司）計劃書

　　班級：090114  專業：計算機網絡技術 分院： 信息分院

　　目     錄

　　摘要 ············································ 1

　　第一章 概述 ·········································2

　　1。1 客戶關系管理的內涵··································· 2

　　1。2 通過組織機構的變革達到業務流程的快速響應························ 4

　　第二章 廣告公司企業實施客戶關系管理戰略的基本框架······················ 5

　　2。1 通過培訓轉變觀念···································· 5

　　2。2 通過組織機構的變革達到業務流程的快速響應························ 7

　　2。3 技術平臺的構建實現對客戶的管理····························· 8

　　第三章企業實施客戶關系管理的必要性和重要性··························9

　　3。1 首先，是廣告客戶差異化需求的拉動···························· 9

　　3。2 其次， 廣告市場競爭的加劇······························· 10

　　3。3 另外， 實施客戶關系管理可以為廣告企業很多優勢····················· 11

　　第四章 廣告企業實施客戶管理的現狀和存在的問題 ························13

　　4。1 沒有樹立以客戶為中心的理念·············· ·················14

　　4。2 缺乏相應的企業客戶關系， 管理體系管理制度不完善············ ········ 14

　　4。3 缺乏必備的技術支持， 客戶關系管理信息化落后··········· ··········· 15

　　4。4 實施關系營銷下的客戶關系管理·············· ····· ·········· 15

　　第五章 結論 ························· ······ ·········16

　　其他···························· ················17